March 8th, 2024 — Washington DC — Online, high-quality data provider Full Circle Research, named the Panel Company of the Year by The Marketing Research and Insight Excellence Awards (powered by Quirk’s), has announced the formation of an internal initiative to provide free, professional development resources to members of the broader market research community. Working with global non-profit Women in Research (WIRe), the Full Circle leadership team will provide a “one-for-one” match for each new team member they hire, gifting an in-kind donation to WIRe’s professional development program, WIRe Accelerate. In turn, WIRe will award a WIRe Accelerate scholarship to a junior or entry-level researcher, boosting their career trajectory and professional skills.

This announcement is especially poignant given the celebration of International Women’s Day and the growing need for career support services within our industry. Reflecting on this announcement, Full Circle CEO Adam Weinstein shared, “Career development has always been a Full Circle priority, and our initiatives have long included WIRe Accelerate seats for every woman employee. I credit Christina Cox (Director, HR) with the “one-for-one” idea, which not only gives budding industry talent the same opportunity, but will hopefully encourage more MRX organizations to recognize that small steps can have a profound impact on our industry as a whole.”

WIRe’s Managing Director Michelle Andre echoed this sentiment, noting, “When companies like Full Circle invest in the professional development of women within our industry, they are positively reshaping the collective future for us all. We are so grateful for this forward-thinking business model and the incorporation of our community in it.”

In enacting this partnership, both Full Circle and Women in Research hope to inspire fellow organizations and leadership teams to meaningfully invest in the future of Market Research by empowering diverse research professionals. If you or your company wish to develop a similar program, please contact WIRe Marketing Director Michelle Andre (michelle@womeninresearch.org).

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Media Contact: Jessica Sage, Marketing Director, Women in Research (jessica@womeninresearch.org).

About Full Circle Research
‍Named the Panel Company of the Year by The Marketing Research and Insight Excellence Awards (powered by Quirk’s), certified to ISO since 2014, GDPR-compliant and co-founder of the global ISO awareness campaign #QualityForAll, Full Circle leads the industry in online data quality. The company’s unique anti-fraud system includes its award-winning HoNoR® pre-survey security technology, Watchdog^TM in-survey pattern recognition technology and post-survey data sets. The proprietary combination ensures immediate access to proven-purest data, whether via Full Circle’s vibrant panel of millions or InstaConnect®, a premium programmatic solution that captures hardest-to-reach audiences. A staple on Inc. 5000’s Fastest-Growing Companies (2017-2023), one of the highest-scoring businesses on Inc.’s 2022 Best Workplaces list and 2023 winner of The Marketing Research and Insight Excellence Awards (powered by Quirk’s) Best Place to Work, Full Circle’s foresight and agility are a direct result of a proactive consultative approach delivered by diverse industry veterans. Ilovefullcircle.com

About WIRe
WIRe champions diversity in the marketing research industry by arming women with the tools to develop professionally, build connections and stay inspired. We believe in the positive impact of women in business. Our mission is to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry. www.womeninresearch.org