WIRe Blog

Centre Stage

How to Make Big Fears Feel Small: Interview with Kahren Kersten

Not only is Kahren a seasoned public speaker, but she’s also a passionate and dynamic leader who’s forged her own path in business...

Centre Stage

Doing it Scared and the Meaning of Courage: Interview with Belinda Brown

I’ve been following Belinda, Director of Marketing and Business Development at Gazelle Global, for a while and had the privilege of seeing her in action on stage...

Empowering Women in Research: Women's Equality Day 2024

Join WIRe and the global MR community as we fight for a more just and gender equal world for us all!

Centre Stage

About learning from politicians, and building your confidence: Interview with Andrea Goeres

Andrea is not only a skilled storyteller but also a confident presence on prominent platforms like Live Retail Week X Grocer. Her positive, can-do energy make her shine on stage...

Centre Stage

About mindfulness, improv, and being freakin’ smart: Interview with Karen Lynch

Karen Lynch, Head of Content at Greenbook, made the stage her second home. Her experience as public speaker is second to none. Karen is a contagious force for change, dedicated to truly promoting and supporting diversity on (and off) stage.

Centre Stage

How to Be Like the Fearless Girl: Interview with Kelli Hammock

Sharing her stage journey today is Kelli Hammock, Strategic Communications Director at L&E. From the shadows of the pandemic to the spotlight, she started presenting in 2021 at both in-person events and on webinars, including the Insights Association, Greenbook, and QRCA.

Centre Stage

The Power of Oprah and of Personal Style: Interview with Ellen Koronet

With over 40 years of experience, Ellen Koronet, Principal & Chief Creativity Officer at LNK Creative, shares her journey from starting in a very competitive workplace to speaking on platforms such as QRCA, Florida Creativity Conference, On Purpose Woman Global Community...

International Women's Day 2024: #InspireInclusion and #InvestInWomen

International Women's Day 2024 is March 8th — join us in the celebratory festivities, #InvestInWomen, and #InspireInclusion!

#InspireInclusion: Measuring the Impact of Celebration

This International Women’s Day, we’ve partnered with Walr, the data creation specialists, to explore the prevalence and impact of celebration on the careers of women in Research in the US, UK, and India.

New Visions for Insights: MRX through the Eyes of IDEAtors

As we enter into a new year, WIRe and the IDEA Council have partnered to speak with IDEAtor program participants — all Women of Color — to take the pulse of the industry, highlight their experiences and expertise, and collectively envision a new path forward. 

Donor Voices

Donor Voices: Michelle Snedden

"Great leaders create a vision, set the direction, and guide their teams to success – but success lies within the team, not solely within the leader."

#EmbraceEquity for International Women's Day

It’s here again…International Women’s Day! And with it the reminder of how far we’ve come… as well as the sobering reality of how far we have to go.

Invaluable Guidance: Celebrating National Mentor Month with Wisdom from WIRe Mentors

January is, as of 2022, National Mentoring Month in the U.S. Federal recognition of the importance of mentorship comes on the heels of numerous studies harolding the positive impact of having a mentor on one’s career...

WIRe in Color

What's In a Name?

For almost 38 years, I have gotten called everything under the sun when it comes to pronouncing my name. As a child it was difficult coming from a Caribbean island and starting school in the Northeast; where my name was not the only thing that made me stand out.

WIRe in Color

Building the Worlds We Want to See — Together

Working in Tech, I often witness the disparity in confidence between men and women. When I first started mentoring recent graduates, women of color primarily, I quickly realized that role models are needed long before entering the workforce.

WIRe in Color

A Problem Shared is a Problem Halved. A Joy Shared is a Joy Doubled.

During 2020 I, like many people, had time to reflect on myself once I started working from home due to the pandemic. The reflection process felt very overwhelming so I used every support network I had access to, from counselling and colleagues to community groups, my partner, friends and family. Each network provided something specific that I needed and, while there was some overlap, there were some specific conversations that I had that made me face a lot of things I hadn’t faced before.

Getting Emotional… How Implicit Testing Techniques Can Shine a Light on Human Emotions

As researchers we know that emotions drive human behavior. That’s why having a full arsenal of tools and methodologies geared toward better understanding emotions is imperative to research success. But how do we get to that deeper level of understanding — beyond mere liking and disliking — that captures how the products we create trigger emotions in the first place?

WIRe in Color

Giving Ourselves Permission Is Often A Lot Harder Than We Realise

Giving ourselves permission to not do anything. It sounds ever so simple. Yet it is one of the things so many of us are unaware of as a concept, let alone as something we set to achieve for ourselves.

How Can You Understand Human Behavior in a Disrupted World?

As researchers, frameworks are integral tools in helping us better organize information with an eye toward solving the business issues at hand. The right framework can make all the difference; ensuring your research is asking the right questions — and considering all possible influences.

Transforming Vision Into Reality: Women of the GRIT Future List

Market Research is on a collision course with industry-adjacent technologies and methodologies and, in turn, a rich potential for better, faster, and more holistic Insights stands in front of us. We ask the women of the GRIT Future List to weigh in on what tools, ideas, industry trends, and ancillary technologies will be hallmarks of Market Research in the years to come.

Live WIRe

Live WIRe: Voices from Myanmar

Just as the fight against Covid Pandemic seemed to be almost over, a political crisis has drawn Myanmar’s economy close to collapse- but there is a capable, smart and ambitious young Generation willing to give everything to save it and they need our support.

Employing Research Techniques with your Eye on the Greater Good

We all already hold the tools in our professional toolbox that can help refine product or service improvements that both extend beyond the needs of the individual and serve a greater good for the world. Let’s look at some different ways that we, as researchers, can approach various stages of the research process to foster innovation for the greater good.

Donor Voices

Donor Voices: Bess Devenow

“I’m a big believer in open communication and encouraging teammates to leverage their unique voices and perspectives.” Bess Devenow, Director of Marketing at Prodege shares.

8 Ways to Foster Female Leadership in 2021

It’s International Women’s Day and globally, women are in crisis. That’s why we’re calling on MR companies and leaders to boost women’s leadership this month; be it through professional development, thought leadership opportunities, or propelling women into decision-making roles.

Donor Voices

Donor Voices: Jessica Irwin

“Leadership means so many things – being agile, being present, being empathetic, being confident, being humble, being authentic, being visionary, being consistent.”

The Working Mother: Financial and Emotional Stress During COVID-19

As the pandemic drags on, there’s been a steady undercurrent of news about the plight in which working parents, particularly moms, find themselves.

Case Study: How Fresh Squeezed Ideas Overcame Digital Whiplash in 2020

Rev covers how Fresh Squeezed Idea's research methods have changed since going remote, how transcripts help their analysis, and insights uncovered during their recent research into parent-child relationships.

Donor Voices

Donor Voices: Sarah Kotva

“I believe actions speak louder than words, but I never miss the opportunity to say thank you,” Fieldwork’s Sarah Kotva offers. Her unique career perspective and, Fieldwork’s company ethos, share this foundational quality of gratitude, putting teamwork at the core of all they do.

Forces for Change in MRX: Echo MR's Story

We asked Kerry Hecht, CEO & Founder of Echo MR, to share her experience and tips for developing a socially conscious company ethos and how fellow MR companies can do the same.

In Brands We Trust: Essential Marketing for the Post-Pandemic Era

Try if you’d like, but the topic of trust just isn’t going away. From political conversations, media opinions and all the way to brand trust we see consumers questioning who and what to trust more often and with greater nuance. 

4 Tips to Set Up Your Remote Research for Success

Like many industries, the research field has had a difficult 2020. In the midst of a global pandemic, we’re living much of our lives virtually, changing how we interact with people, how we do business, and more. The insights industry has had no choice but to transition to this remote work environment, a shift that has fundamentally altered research processes and workflows. 

Donor Voices

Donor Voices: David Lundahl

Dr. Dave Lundahl, CEO & Founder of InsightsNow, knows that a strong team starts with a personal investment from leadership.“…effective leadership requires being a selfless person,” he shares, “…[one must be] passionate about a vision and mission that is inspirational and not self-serving.”

Announcing the 2020 MRX Diversity Champion Nominee Shortlist

We're pleased to announce that — in conjunction with Insights Association and with support from EchoMR — our 2020 MRX Diversity Champion award submission cycle has closed and we now have a short list of change makers to celebrate!

Ready to be an Insights Innovator? Shift Your Perspective.

Innovation was often challenging enough to implement in a pre-pandemic world. As 2020 continues to throw curveballs left and right, staying agile and embracing a perspective of adaptability is key.

Trends in MR

Acting on Empathy

Anxious, overwhelmed, struggling to focus? You are not alone. According to a new American Worker study conducted by Logica Research in partnership with InnovateMR and Women in Research (WIRe), 42% of the workforce have expressed a significant uptick in stress, with 31% reporting troubles sleeping, 30% over-indulging on food, and 27% having difficulty concentrating.

Donor Voices

Donor Voices: Tiama Hanson-Drury

Dynata’s Tiama Hanson-Drury has a fool-proof recipe for meeting and exceeding one’s career goals. “At the end of the day, it is You, Inc.,” she states firmly. “My advice is to get really clear on your priorities about where you want to go and how you want to evolve.”

Good Eye! with Baillie Buchanan | Getting Hired in the Time of COVID

Job hunting is never easy and, in the time of COVID, it’s particularly challenging. Some businesses in our industry have had to shrink their teams, others are expanding rapidly. So what does it take to pivot your career (by choice or circumstance) today?

Join the Fight: An Anti-Oppression Resource Guide for the #MRX Industry

This resource guide is being written after a week of global demonstrations against police brutality and systemic racism, but we would be remiss to ignore the legacy of labor put forth by communities of color that has led us to the crux of change we now find ourselves in.

#IWD2020: Market Research Companies Band Together for Gender Equality this International Women’s Day

At WIRe, we know that the collective charge toward a more gender balanced workplace and world requires allies from all levels of management and expertise.

The New How of Insights: Women of the GRIT Future List

In our last conversation with the women of the GRIT Future List, we asked that the rising stars of the GRIT Insights Practice Report name their biggest predictions for a dynamic industry, transforming just as they push to the forefront of its ranks.

Trends in MR

The Future of Data Privacy

Market researchers are, maybe more than any other industry professional, at risk of getting lost in a chasm of buzz words and jargon when it comes to defining the work that we do. Some of these terms are borrowed from science; others introduce a new methodology and signal an evolved insight into the questions we seek to answer.

2019 and Beyond: Insights from the Global WIRe Community

2019 was a banner year for WIRe’s global networking events; we reached over 3,500 individuals and hosted events on three continents in 22 cities globally.

It’s Time to Talk Miscarriage + Work

‘Back To Work After Miscarriage’ evening on 19th November aims to break taboos Listen + Learn Research, the social insight agency has found that the anxiety and uncertainty people feel about returning to work after a [...]

Donor Voices

Donor Voices: Kelly Kitchens

"Connection is why we’re here; it is what gives purpose and meaning to our lives.” Kelly Kitchens—ProdegeMR’s Senior Director of Sample Solutions—takes this Brené Brown quote to heart when it comes to leadership.

Live WIRe

Insights from the “MRX Open Mic” at WIRe Cincinnati

In October of 2019, the Cincinnati chapter of Women in Research tried out a new and engaging event format: an “open mic night” for sharing our experiences in the insights profession with each other.

The Importance of Celebration

Earlier this year, 3 good things happened in a row: I was invited to be a columnist for a well-respected market research industry magazine; I found out my book is going to be translated into Portuguese in late 2020; and…I passed my driving theory test (better late than never – I’m 33 after all).

Study: Women in Executives in MRX

New white paper examines the presence of women in executive roles across a broad cross-section of market research companies.

Donor Voices

Donor Voices: Sarah Zurilla

Sarah Zurilla is Senior Director at ProdegeMR where she oversees the Research Solutions group and is responsible for meeting client needs in the areas of Survey Programming, Fieldwork Management, Translations, Coding, Data Processing, and Data Visualization. As a leader and a client-facing member of the ProdegeMR team, she strives to inspire and motivate others on a daily basis.

Trends in MR

Sunlight and Beef Jerky: Welcome to the New MR Workplace

A few years ago, while running the Dallas office for my former company, I received an urgent call from the Vice President of Human Resources. “Lisa, we need to talk,” she said with ardent intensity, “There has been a complaint filed against you that needs your attention.”

The Secret to Successful Innovation: Notes from Front End of Innovation 2019

Our WIRe Boston event lead Jacqueline Rousseau-Anderson recently attended Front End of Innovation (FEI), a 3-day R&D and Innovation executive conference inside the Boston Innovation Festival put together by the KNect365 team. Below is her take on the conference; it’s highlights, hottest topics, and biggest takeaways. To learn more about FEI, click here. Thank you KNect365 team for inviting Jackie to attend and for your support of Women in Research!

About WIRe

Programming

Support WIRe

Follow WIRe