Every year on August 26th we pause to recognize Women’s Equality Day: a celebration of the progress women have made, and a reminder of how much work remains. In the market research and insights industry, women make up a vital part of the workforce, yet they continue to face barriers to advancement, representation, and leadership opportunities.

At WIRe, we believe the future of insights is stronger when women have equal footing — and we’re calling on our community to help us get there. If you work in research, you know the truth: one data point can’t tell the whole story. But when you grow the sample size, patterns emerge, insights become clearer, and action becomes possible.

We believe change works the same way. Alone, one person can make an impact — but when we come together, the movement grows stronger. That’s why this Women’s Equality Day, for as little as $5/month, we're asking our community to strengthen our sample of community members committed to a more equal MRX and to add your “data point” to the movement by joining our sustaining member campaign. Together, our collective support builds a stronger story for women; one of opportunity, leadership, and lasting change. We’ll spend the day giving shout outs to all who join on social, celebrating the actions of many to make a big, reverberating impact on the future of insights. 

Your monthly gift — starting at just $5/month — helps us:

• Provide professional development and mentorship for women in market research and insights
• Create resources and training opportunities that elevate diverse voices in our industry
• Build community programs that support women at every career stage
• Champion greater representation of women in leadership roles

Each contribution, no matter the size, becomes part of a collective story that drives measurable change.

Why Monthly Giving?
‍
Just as meaningful insights require ongoing data collection, the fight for gender equality requires sustained momentum. A one-time donation makes a difference, but monthly giving ensures women in insights have access to resources all year long.

By joining our sustaining member community you’re not just making a donation — you’re becoming part of the trendline that moves our industry closer and closer toward equillibrium.

‍Take Action‍

• Add your “data point” today for as little as $5/month, and help us increase our sample of passionate research professionals who know that, when we work together, equality isn’t just a possibility — it’s inevitable.
• Share the below post on social, tagging @Women in Research, and help us spread the word about the campaign.

“Women’s Equality Day is more than a date — it’s a movement.

One-time action sparks change, but monthly giving sustains it. Add your “data point” today and help WIRe sustain the momentum it takes to truly push the dial on gender equality. Join me for just $5/month:

https://bit.ly/wirewed2025”