The topic of inclusivity in Market Research practices is a complex one. As many within the industry reconsider traditional research methodologies through a lens of inclusion, all who wish to stay effective in the research and Insights field must adapt to a rapidly evolving new standard. For many, staying abreast of these changes is both overwhelming and challenging. Our panel of experts will discuss how to apply inclusivity to sampling and question considerations; how to analyze diverse data accurately and equitably; and what compliance and legal aspects must be taken into account. Attendees will leave the session with a clearer understanding of the inclusion landscape as it applies to Market Research and armed with the tools they need to implement real change in their research practice.
Nicole Mitchell is a Senior Knowledge Specialist on Dynata’s Research Science Team, with 24 years' experience in market research. As a member of the Research Science Team, Nicole conducts primary research projects, helps clients with research issues they face on a day-to-day basis, provides internal and external training, and works to support Dynata’s sampling initiatives. Nicole is a frequent speaker at conferences and has worked on various market research industry initiatives.
Katie LaMere is a Global Vice President with over 20 years in the market research industry. Katie leads a global large-scale Project Management team of 275 people, supporting clients in the Consulting & Investment, Corporate, Healthcare, and Media spaces. She is responsible for delivering financial and operational business results including optimizing Dynata's global processes and best-in-class service approach. Katie is known for being a passionate and enthusiastic leader who guides her team to achieving personal, professional and business success.
Iris Weiss heads up the Research and Data Science team for Dynata EMEA based out of London, UK.
Iris has more than 20 years of experience in quantitative research working for leading global research agencies across Europe.
With her full service market research background and classic training in research methods and analysis, she and her team provide research consultancy to Dynata clients, from support with questionnaire and survey design to data analysis and visualisation.
One of her core areas of expertise are the set up of multi-national research projects and the challenges and opportunities that arise when researching culturally diverse audiences.
