AI is embedded across the research lifecycle, sampling, survey design, fraud detection, and analysis – but when does this work well, and how can we build safeguards and human oversight into AI‑enabled research? Join the Dynata team and key industry experts for a conversation on current applications of AI in MR and learn how expert judgment governs AI outputs. Attendees will leave with a “Buyer Toolkit,” illuminating what is necessary to vet providers.
Janice is Executive Vice President of Marketing at Dynata and in her role leads the company’s go-to-market strategy, driving brand awareness and implementing programs designed to enhance the company’s reputation and grow revenue. She has vast experience in building high-performing marketing teams and strategies designed to unlock growth. An industry veteran with over 25 years of marketing experience at global organizations, Caston joins Dynata most recently from Foursquare, a leading provider of location data powered by consumer apps. Previously, Caston was a Senior Vice President of Marketing at Toluna and led the company’s global marketing function during a pivotal transformation and rebrand during her 12-plus years at the company, after nearly a decade at Greenfield Online.
As an expert in research method and strategy, and application of those to business solutions, Dr. Brigham has worked across both the client and supplier sides of marketing research. Nancy joined Dynata’s Research Science team in June 2021, where she furthers Dynata’s leadership position in the first-party data space through research-on-research, sampling methodology/best practices, client engagement, and industry thought leadership. She previously spent 10 years at Ipsos, where she was SVP, Head of Global Sampling & RoR in their online operations division. Prior to Ipsos, she spent 12 years at Procter & Gamble in marketing research. Nancy is a regular speaker and publisher, and recently served a three-year term on the Board of Directors of SampleCon. She holds a Ph.D. and Masters in Experimental Social Psychology from the University of Kentucky, and a B.A. in Psychology and Advertising from the Ohio State University.
Summer is an enthusiastic market research professional with a well-honed skillset focused in social science, political and consumer quantitative phone, mail, and web research. 18 years of extensive CATI, ABS, RBS and Opt-In based social science research experience. Summer's roles have included expansive data collection process improvement, multi-mode data collection scheduling and execution, vendor onboarding and management, phone room operations, sample procurement/management, and client services.
