Quick: what’s a P&L? Most professionals will leave college without a basic understanding of business finance and may only approach the topic as they themselves start a business. This is especially true for women who have historically been left out of conversations around business finance; lacking a basic understanding of the topic leaves women at a disadvantage from day one of their entrepreneurial journey. Regardless of your MR role or position, familiarizing yourself with a better understanding of these topics will not only prepare you for owning your own business; it will also give you a leg up in the corporate world and open doors to leadership opportunities. In this session we’ll cover the basics of business finance, leaving all who attend with a more confident grasp on the topic as well as practical applications of the terms discussed.
Kristi is a seasoned business consultant and entrepreneur with an extensive background in consumer insights and technology, having launched her career at Procter & Gamble in Insights and later founding two technology companies. Kristi is particularly dedicated to the fast-paced Generative AI industry, consulting on its utilization for insights at Fortune 1000 companies and market research suppliers of all sizes.
Rebecca is the Founder and CEO of Alter Agents, a full-service market research consultancy redefining research in the age of the promiscuous shopper. In her 22-year career, Rebecca has developed a keen ability to glean insights from research to help clients make smart and successful decisions. She’s worked on nearly every type of research project but specializes in communities, segmentation, and brand strategy. Rebecca is also an industry thought leader having spoken at MRA ISC, IIeX, and ESOMAR as well as publishing numerous articles and eBooks.
