What does it mean to build a career you’ll be proud to share with others? Too often, we focus only on the next role, the next achievement, or the numbers on our résumé. But the deeper question is: What’s the story I want to tell later?
Join us on September the 24th for an engaging and thought-provoking evening with speakers from SKIM, Netflix and Hooton as they talk candidly about the decisions they’ve made and the principles that guided them. Stick around for drinks, nibbles, and networking with the WIRe community after the discussion.
Please keep in mind that spaces are limited, so make sure you sign up in advance.
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Karin Lieshout is Co-Chief Executive Officer and co-owner of SKIM. SKIM is a global consultancy that helps leading companies improve their pricing, branding, and innovation strategies. Karin joined SKIM in 1993. Since then, she has played a big role in its growth into a global consultancy with 11 offices across Europe, Asia, Latin America, and North America.
Her career has taken her through every part of the insights profession. She started by running consumer research projects and later built long-term client partnerships. She also moved into people management and now leads a global organization. Today, as Co-CEO, she guides global functions and regional leadership teams. She leads with a long-term vision, strong instinct, and a focus on empathy.
Karin believes people are the key strength of any company. She supports a culture of trust, entrepreneurship, and diversity. She also brings these values to her role as a Director of the ESOMAR Foundation, which helps less-privileged communities worldwide. With more than 30 years of experience, Karin combines business insight with people-focused leadership to inspire the next generation of insights professionals.
Maria Ferreira joined Netflix in May '25, after 3 years at Booking.com, 4 years at ING Bank and ~11 years in academia. She is a behavioural economist with extensive experience in both industry and academic research. She earned a PhD in Economics from Maastricht University. She believes in the power of consumer research, cross-functional collaboration and evidence-based decision making to drive positive business and societal change!
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Hooton is the result of Héloïse’s deeply-held belief that there has to be a different way of “doing PR”. Her mission is to amplify the stories of ambitious leaders and businesses – providing passionate and thoughtful public relations for those who are ready to offer real, sustainable impact in their industries, and the world beyond.
Now, with 20+ years of experience working with international brands such as Ace & Tate, AllTrails, Converse, Chilly’s, HexClad, Ubisoft, BETC Paris and W+K, Héloïse has led dozens of global, regional and local campaign launches, providing strategic counsel to secure high-profile media coverage in publications such as The New York Times, The Guardian, Dazed, Fast Company and Monocle among others.
Whether working with Northumbria University to deliver first-of-its kind academic research, to collaborating with award-winning journalists and thought leaders to place conversation-starting articles and opinion pieces, Héloïse is committed to helping clients achieve their business goals without compromising their values.
