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Cincinnati

The Importance of Data Quality: Perspectives from Client and Supplier Sides

Cincinnati

The Living Room | Downtown Cincinnati

6 Nov

2025

05:30-08:00pm

The Importance of Data Quality: Perspectives from Client and Supplier Sides

Event Details

Join WIRe Cincinnati and the North Central Chapter of Insights Association for an evening of learning and connection! We’re bringing together voices from both the client and supplier sides for a panel discussion to explore how data quality impacts research outcomes, decision-making, and trust. Space is limited; register ASAP to secure your spot at the event. A BIG thank you to Burke and EMI for supporting this event!

Event Location:

Thank you to our Sponsors!

Burke
EMI Research Solutions

Featuring

Stacy Tholking

Stacy Tholking

P&G, NA VP of Analytics/Insights

Stacy Tholking has 27 years of experience driving consumer-centricity on business teams to deliver winning outcomes.  She currently serves as Vice President, Analytics & Insights for Procter & Gamble North America.
Stacy has held a variety of leadership positions, and specializes in generating insights that grow markets and create superior shopping experiences.  Outside of work, Stacy is an avid hiker who travels extensively to enjoy all the outdoors has to offer.  She is raising two teenagers with her husband, and they are working to visit all 50 states before the kids go off to college.

Brian Peterson

Brian Peterson

EMI

Brian is the Digital Marketing Director of EMI Research Solutions. With over 15 years of B2B marketing experience, he has advanced knowledge of industry and market trends with an understanding of how to adapt accordingly. He earned his BS in Marketing and MBA in Management, Innovation, and Change from Wright State University.  In 2018, Brian co-created the Intellicast podcast, one of the first market research podcasts in the space. Intellicast is wrapping up its eighth season, and Brian has become a co-host in addition to producer.  When Brian isn’t spending time with his wife and kids, or watching hockey, he is driving innovation for marketing in the insights industry.

Elissa Wood

Elissa Wood

Burke, VP, Sample Operations

Elissa Wood is currently VP of Sample Operations at Burke, Inc., where she leads a team of 12 professionals in designing and executing hundreds of research projects annually. With over 25 years of experience in the sampling industry, Elissa brings deep expertise in data quality and sample strategy. She oversees the development and implementation of best practices across all quantitative work, and her strategic insights help explain the complexities of today’s online sampling landscape.

Sarah Faulkner

Sarah Faulkner

Owner and Founder, Faulkner Insights
Dr. Kate Loveland

Dr. Kate Loveland

Xavier University, Marketing Department Chair