Singapore

Anita Rao Kapur is a senior consumer research & analytics leader who is passionate about unlocking insights that enable data driven decisions to drive better business outcomes. Her career has been fueled by decoding how buyers think, react and behave in response to brand stories – partnering with leading B2B and B2C brands to optimize their marketing investments and unlock growth by leveraging the power of data & insights. Formerly at LinkedIn, she led her team in delivering valuable insights from LinkedIn’s unique first party data and third-party research resources to empower businesses to reach, engage, and convert their professional audience at scale across APAC.

Anita Rao Kapur is a senior consumer research & analytics leader who is passionate about unlocking insights that enable data driven decisions to drive better business outcomes. Her career has been fueled by decoding how buyers think, react and behave in response to brand stories – partnering with leading B2B and B2C brands to optimize their marketing investments and unlock growth by leveraging the power of data & insights. Formerly at LinkedIn, she led her team in delivering valuable insights from LinkedIn’s unique first party data and third-party research resources to empower businesses to reach, engage, and convert their professional audience at scale across APAC.

Rara Naval brings over two decades of experience in consumer insights and analytics across the food and drink, personal care, and home care sectors. She specializes in category transformation, brand turnarounds, the evolution of insights programs through emerging technologies, and is a strong advocate for the use of AI in deepening consumer understanding.

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Currently Human Insights Director for Coca Cola TM ASEAN and South Pacific, Rara has held regional and global roles, applying agile methodologies and cultural insight to drive business growth and market impact. She built her foundations at research leaders KANTAR and Nielsen, and further honed her commercial impact at McDonald’s and Unilever.

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Rara holds a degree in Psychology and an Executive MBA, is an Insight250 award winner, currently on the Programme Committee for ESOMAR APAC 2026 in Tokyo, and is a sought after speaker at leading research conferences across the APAC region.

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Beyond her corporate leadership, Rara is deeply committed to advancing women in the insights and marketing industry. She is currently the program Lead for Women in Research (WIRe) Singapore, is an active member of the leadership network Women of the World (WoW), and mentors emerging and mid career women navigating career transitions - supporting them in stepping into leadership with confidence and clarity.

Rara Naval brings over two decades of experience in consumer insights and analytics across the food and drink, personal care, and home care sectors. She specializes in category transformation, brand turnarounds, the evolution of insights programs through emerging technologies, and is a strong advocate for the use of AI in deepening consumer understanding.

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Currently Human Insights Director for Coca Cola TM ASEAN and South Pacific, Rara has held regional and global roles, applying agile methodologies and cultural insight to drive business growth and market impact. She built her foundations at research leaders KANTAR and Nielsen, and further honed her commercial impact at McDonald’s and Unilever.

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Rara holds a degree in Psychology and an Executive MBA, is an Insight250 award winner, currently on the Programme Committee for ESOMAR APAC 2026 in Tokyo, and is a sought after speaker at leading research conferences across the APAC region.

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Beyond her corporate leadership, Rara is deeply committed to advancing women in the insights and marketing industry. She is currently the program Lead for Women in Research (WIRe) Singapore, is an active member of the leadership network Women of the World (WoW), and mentors emerging and mid career women navigating career transitions - supporting them in stepping into leadership with confidence and clarity.